During a late 2023 survey carried out among working-age consumers from the United Kingdom (UK), roughly ** percent of respondents stated they wanted humorous messaging from brands. Approximately ** percent said the messaging should be motivational in character.
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Attest. (January 17, 2024). Type of messaging consumers wanted from brands in the United Kingdom as of November 2023 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/
Attest. "Type of messaging consumers wanted from brands in the United Kingdom as of November 2023." Chart. January 17, 2024. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/
Attest. (2024). Type of messaging consumers wanted from brands in the United Kingdom as of November 2023. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/
Attest. "Type of Messaging Consumers Wanted from Brands in The United Kingdom as of November 2023." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/
Attest, Type of messaging consumers wanted from brands in the United Kingdom as of November 2023 Statista, https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/ (last visited July 08, 2025)
Type of messaging consumers wanted from brands in the United Kingdom as of November 2023 [Graph], Attest, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/441319/factors-increasing-brand-interest-in-the-united-kingdom-uk-by-age-group/
