China: brand preference when grocery shopping in tier-1 cities 2015, by type

Published by Statista Research Department, Jul 7, 2015
The statistic shows the brand preference when grocery shopping among Chinese consumers in tier-1 cities as of May 2015, by type. During the survey, about 46 percent of respondents had stated that they preferred buying a national brand over a store brand.

Do you prefer national brands or private labels?

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Release date

July 2015

Region

China

Survey time period

May 2015

Number of respondents

453 respondents

Special properties

among residents in Chinese tier-1 cities (Beijing, Shanghai, Guangzhou and Shenzhen)

Method of interview

Online survey

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Overview

5

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Inflation impact

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Further related statistics

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