Adblocking penetration rate in the United Kingdom 2015-2016, by device

Published by Statista Research Department, Jul 1, 2015
This statistic displays the adblocking penetration rate in the United Kingdom (UK) in June 2015 and February 2016 by device. It was found, that 21 percent of tablet users had used an ad-blocking software on their device in 2016.

Adblocking penetration rate in the United Kingdom (UK) in June 2015 and February 2016, by device

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Release date

July 2015

Region

United Kingdom

Survey time period

June 2015 and February 2016

Number of respondents

2,049*

Age group

18 years and older

Special properties

among those currently using ad blocking software; internet users

Supplementary notes

* n (Feb 2016) = 2,049

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Overview

4

Smartphones

5

Tablets

5

Laptops

4

Wearables

5

Companies

8

Consumption

5

Further related statistics

10

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Digital advertising in the UKAdvertising in the UKProgrammatic advertising in the UKAdvertising in EuropeDigital advertising in Europe
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