In the third quarter of 2023, cookie-based buys accounted for 87 percent of programmatic ad buys in the travel industry as well as in the food and drink industry. The share was lowest for the retail industry, where it stood at 78 percent.
Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry
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Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry
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eMarketer (@eMarketer). (January 4, 2024). Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer). "Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry." Chart. January 4, 2024. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer). (2024). Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer). "Share of Cookie-based Vs Cookie Alternative Programmatic Advertising Buys in The United States in 3rd Quarter 2023, by Industry." Statista, Statista Inc., 4 Jan 2024, https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
eMarketer (@eMarketer), Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry Statista, https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/ (last visited May 03, 2025)
Share of cookie-based vs cookie alternative programmatic advertising buys in the United States in 3rd quarter 2023, by industry [Graph], eMarketer (@eMarketer), January 4, 2024. [Online]. Available: https://www.statista.com/statistics/447509/cookie-based-cookieless-programmatic-ad-spend-usa/
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