Global sports nutrition & supplement market 2023-2028
The global sports nutrition market and supplements was valued at about 28.4 billion U.S. dollars in 2023, and is expected to increase in value to over 37.8 billion U.S. dollars by 2028.
Sports nutrition market
Sports nutrition products are designed to make it easier to reach one’s fitness goals and to replace nutrients depleted during the workout. Some of the most popular sports nutrition products include sports drinks, energy bars, and protein powder. In 2018, Gatorade Perform was the leading non-aseptic sport drink brand, based on dollar sales share in that market.
Protein sources for athletes
Though meat and dairy products are natural protein sources, they are often not as convenient or as rich in protein as supplemental protein powders. The market for supplemental protein powders in the United States was worth about 4.24 billion U.S. dollars in 2018. Some common varieties include whey protein, casein protein, and pea protein. In addition, plant-based proteins are expected to become even more popular over the next several years.
