In 2021, the 10 biggest German online shops generated over 41 percent of the total e-commerce revenue in the country. This statistic originates from a study conducted in cooperation with the EHI Retail Institute for the 14th time. The study, E-Commerce Market in Germany in 2021, lists the 1,000 largest German online shops for consumer goods (with a focus on B2C), based on online revenues generated in 2021.
Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021
Characteristic
E-commerce revenue share of the leading 10 online shops
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EHI Retail Institute, & Statista. (October 17, 2022). Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021 [Graph]. In Statista. Retrieved June 11, 2025, from https://www.statista.com/statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/
EHI Retail Institute, und Statista. "Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021." Chart. October 17, 2022. Statista. Accessed June 11, 2025. https://www.statista.com/statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/
EHI Retail Institute, Statista. (2022). Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021. Statista. Statista Inc.. Accessed: June 11, 2025. https://www.statista.com/statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/
EHI Retail Institute, and Statista. "Revenue Share of The Leading 10 Online Shops in The Total E-commerce Revenue in Germany from 2008 to 2021." Statista, Statista Inc., 17 Oct 2022, https://www.statista.com/statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/
EHI Retail Institute & Statista, Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021 Statista, https://www.statista.com/statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/ (last visited June 11, 2025)
Revenue share of the leading 10 online shops in the total e-commerce revenue in Germany from 2008 to 2021 [Graph], EHI Retail Institute, & Statista, October 17, 2022. [Online]. Available: https://www.statista.com/statistics/450367/leading-online-shops-e-commerce-revenue-share-germany/
