Digital share of ad spend in Denmark 2022-2023

Published by Statista Research Department, Apr 15, 2025

In 2023, digital ads accounted for 71 percent of the total advertising spending in Denmark. A year earlier, the share amounted to 68 percent. This constitutes an annual increase of three percentage points.

Share of digital in advertising spending in Denmark in 2022 and 2023

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Release date

May 2024

Region

Denmark

Survey time period

2022 and 2023

Special properties

excluding influencer advertising

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Overview of the European market

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Denmark

8

Finland

8

Norway

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Sweden

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