The share of digital advertising spending in Spain has been rising over the past years. It represented ** percent of ad spending in Spain in 2017 and increased to ** percent by 2024. The share of digital ad spending surpassed that of traditional advertising for the first time in 2021.
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Statista. (October 31, 2024). Share of digital in advertising spending in Spain from 2017 to 2029 [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/451192/digital-share-of-ad-spend-in-spain-forecast/
Statista. "Share of digital in advertising spending in Spain from 2017 to 2029." Chart. October 31, 2024. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/451192/digital-share-of-ad-spend-in-spain-forecast/
Statista. (2024). Share of digital in advertising spending in Spain from 2017 to 2029. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/451192/digital-share-of-ad-spend-in-spain-forecast/
Statista. "Share of Digital in Advertising Spending in Spain from 2017 to 2029." Statista, Statista Inc., 31 Oct 2024, https://www.statista.com/statistics/451192/digital-share-of-ad-spend-in-spain-forecast/
Statista, Share of digital in advertising spending in Spain from 2017 to 2029 Statista, https://www.statista.com/statistics/451192/digital-share-of-ad-spend-in-spain-forecast/ (last visited June 07, 2025)
Share of digital in advertising spending in Spain from 2017 to 2029 [Graph], Statista, October 31, 2024. [Online]. Available: https://www.statista.com/statistics/451192/digital-share-of-ad-spend-in-spain-forecast/
