Share of digital in ad spend in Italy 2016-2024

Published by
Michele Majidi
,
Apr 10, 2025

The share of digital advertising spending in Italy has been rising over the last decade. In 2024, it was forecast to account for 49 percent of ad spending in the country, marking a slight increase from the previous year's value of 48 percent. 

Share of digital in advertising spending in Italy from 2016 to 2024

CharacteristicShare of ad spend
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Showing entries 1 to 9 (9 entries in total)
Statistic: Share of digital in advertising spending in Italy from 2016 to 2024

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Release date

October 2024

Region

Italy

Survey time period

2016 to 2023

Supplementary notes

* Forecast. 

Figures prior to 2024 taken from earlier reports.

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Statistics on " Digital advertising in Italy "

Other statistics that may interest you Digital advertising in Italy

Overview

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Overview of the Italian market

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Formats

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Mobile

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Social media advertising

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Consumer attitudes

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Advertising in Italy Advertising in EuropeDigital advertising in EuropeAdvertising in PolandAdvertising in Germany
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