In 2023, around ** percent of the global spending made on market research was directed to market measurement surveys. In the same year, a further ** percent of this spending was absorbed by CRM systems/customer satisfaction.
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ESOMAR. (December 24, 2024). Share of market research spending worldwide in 2023, by project type [Graph]. In Statista. Retrieved July 27, 2025, from https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR. "Share of market research spending worldwide in 2023, by project type." Chart. December 24, 2024. Statista. Accessed July 27, 2025. https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR. (2024). Share of market research spending worldwide in 2023, by project type. Statista. Statista Inc.. Accessed: July 27, 2025. https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR. "Share of Market Research Spending Worldwide in 2023, by Project Type." Statista, Statista Inc., 24 Dec 2024, https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/
ESOMAR, Share of market research spending worldwide in 2023, by project type Statista, https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/ (last visited July 27, 2025)
Share of market research spending worldwide in 2023, by project type [Graph], ESOMAR, December 24, 2024. [Online]. Available: https://www.statista.com/statistics/452234/global-spending-on-market-research-by-type-of-survey/
