Consumer opinion: customer service chat function when online shopping in the UK 2015

This statistic depicts the share of UK consumers (by age) who would find it helpful to engage with a retail employee via chat when deciding upon what items to purchase online. According to the survey, younger consumers were more inclined to say they would find such a service useful than older consumers. Of respondents in the 25 to 34 age bracket, 63 percent said they would find engaging with a retail employee via chat helpful when shopping online, compared to 42 percent of those in the 55 and over age bracket.