Based on the findings of a survey gauging the perceptions of personalization among internet users int he United States, more than ** percent of respondents were receiving marketing messages that were irrelevant to them in 2019. What is more, ** percent of survey participants said they were willing to switch to brands that did personalization better.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
eMarketer. (June 15, 2019). Attitude to personalization among internet users in the United States as of January 2019 [Graph]. In Statista. Retrieved July 17, 2025, from https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer. "Attitude to personalization among internet users in the United States as of January 2019." Chart. June 15, 2019. Statista. Accessed July 17, 2025. https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer. (2019). Attitude to personalization among internet users in the United States as of January 2019. Statista. Statista Inc.. Accessed: July 17, 2025. https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer. "Attitude to Personalization among Internet Users in The United States as of January 2019." Statista, Statista Inc., 15 Jun 2019, https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
eMarketer, Attitude to personalization among internet users in the United States as of January 2019 Statista, https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/ (last visited July 17, 2025)
Attitude to personalization among internet users in the United States as of January 2019 [Graph], eMarketer, June 15, 2019. [Online]. Available: https://www.statista.com/statistics/452713/consumer-perception-personalized-online-marketing-usa/
