Digital advertising spending per capita in Europe 2025, by country

Published by Statista Research Department, Apr 11, 2025

In Europe in 2022, digital advertising spending per internet user was the highest in the United Kingdom (UK), amounting to 858 U.S. dollars. It was the lowest in Ukraine, at 15.9 dollars per user. This results in an average of approximately 190 dollars.

Digital advertising spending per internet user in Europe in 2025, by country (in U.S. dollars)

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Release date

October 2024

Region

Europe

Survey time period

2025

Supplementary notes

Data provided by Statista Market Insights are estimates.

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