Digital ad spending in Europe 2023, by format

Published by Statista Research Department, Nov 21, 2024
In 2021, display was the largest digital ad format in Europe, accounting for 49.9 percent of the ad spend, followed by search with 43.1 percent, and classifieds and directories with seven percent. European digital ad spend stood at 96.9 billion euros in 2023.

Distribution of digital advertising expenditure in Europe in 2023, by format

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Statistic: Distribution of digital advertising expenditure in Europe in 2023, by format

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IAB Europe

Release date

June 2024

Region

Europe

Survey time period

2023

Special properties

figures exclude Belarus and Russia

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Statistics on " Digital advertising in Europe "

Other statistics that may interest you Digital advertising in Europe

Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

Further related statistics

12

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Statistics

Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in CEE
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