This statistic shows the reasons for using online travel agencies in the United States as of May 2015. During the survey, 5 percent of respondents said they used an online travel agencies when booking their trip because they were looking for expert advice.
In 2015, only 52 percent of U.S. travelers completed their booking on the OTA site when searching for a hotel, with 49 percent preferring to use the supplier site.
Reasons for using online travel agencies (OTAs) in the United States, as of May 2015
Characteristic
Share of respondents
Have used before and was satisfied
57%
Did an internet search
25%
Was looking for the lowest price
25%
Was recommended by a friend
10%
Was looking for expert advice
5%
Was recommended by a website, magazine or other source
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Travel Weekly. (August 18, 2015). Reasons for using online travel agencies (OTAs) in the United States, as of May 2015 [Graph]. In Statista. Retrieved June 08, 2025, from https://www.statista.com/statistics/455961/reasons-for-using-online-travel-agents-us/
Travel Weekly. "Reasons for using online travel agencies (OTAs) in the United States, as of May 2015." Chart. August 18, 2015. Statista. Accessed June 08, 2025. https://www.statista.com/statistics/455961/reasons-for-using-online-travel-agents-us/
Travel Weekly. (2015). Reasons for using online travel agencies (OTAs) in the United States, as of May 2015. Statista. Statista Inc.. Accessed: June 08, 2025. https://www.statista.com/statistics/455961/reasons-for-using-online-travel-agents-us/
Travel Weekly. "Reasons for Using Online Travel Agencies (Otas) in The United States, as of May 2015." Statista, Statista Inc., 18 Aug 2015, https://www.statista.com/statistics/455961/reasons-for-using-online-travel-agents-us/
Travel Weekly, Reasons for using online travel agencies (OTAs) in the United States, as of May 2015 Statista, https://www.statista.com/statistics/455961/reasons-for-using-online-travel-agents-us/ (last visited June 08, 2025)
Reasons for using online travel agencies (OTAs) in the United States, as of May 2015 [Graph], Travel Weekly, August 18, 2015. [Online]. Available: https://www.statista.com/statistics/455961/reasons-for-using-online-travel-agents-us/
