Online shopping frequency in Sweden 2024

Published by Statista Research Department, Mar 31, 2025

The most common online purchase frequency in Sweden is once a month, according to a 2024 study. Nearly four out of ten shoppers bought items online monthly. A fifth of Swedish shoppers reported doing online shopping once per week, making it the second most popular purchase frequency. Only seven percent of those surveyed reported that they make several purchases per week of products online.   

Online shopping frequency in Sweden in 2024

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

May 2024

Region

Sweden

Survey time period

2024

Number of respondents

Around 1,000 respondents

Age group

18-79 years

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " E-commerce in Sweden "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you E-commerce in Sweden

Overview

8

Leading players

8

Online shopping

7

Cross-border e-commerce

7

Consumers

6

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

E-commerce in SwedenSwedenOnline marketplaces in the NordicsDigital payments landscape in Sweden E-commerce in the Nordics
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.