Dollar sales of bakery products in the U.S. 2024, by category

In 2024, center store breads, was the second best-selling bakery products category in the United States, with sales amounting to a total of approximately 11.1 billion U.S. dollars. 

Bakery product unit sales

There were various kinds of bread, pastry, and dough-based products on the U.S. market in 2020. That year, American consumers purchased over two billion pastries and donuts, making them some of the most popular sweet baked product options. People bought a similar number of snack bars and granola bars, while refrigerated cheesecake unit sales amounted to some 55 million.

The price of bread

In 2019, consumers in the United States would pay less than one and a half U.S. dollars per pound of white pan bread on average. This yeast-leavened bakery product made from white or refined flour is typically made in a pan to keep its consistent loaf shape . At roughly two U.S. dollars per pound, the retail price of whole wheat bread was considerably higher than that of white bread. Made from whole wheat flour, this type of bread tends to have a darker crust, as well as a stronger aroma and flavor .