Dollar sales of bakery products in the U.S. 2024, by category

In 2024, center store breads, was the second best-selling bakery products category in the United States, with sales amounting to a total of approximately **** billion U.S. dollars. 

Bakery product unit sales

There were various kinds of bread, pastry, and dough-based products on the U.S. market in 2020. That year, American consumers purchased over *** billion pastries and donuts, making them some of the most popular sweet baked product options. People bought a similar number of snack bars and granola bars, while refrigerated cheesecake unit sales amounted to some ** million.

The price of bread

In 2019, consumers in the United States would pay less than ************** U.S. dollars per pound of white pan bread on average. This yeast-leavened bakery product made from white or refined flour is typically made in a pan to keep its consistent loaf shape. At roughly *** U.S. dollars per pound, the retail price of whole wheat bread was considerably higher than that of white bread. Made from whole wheat flour, this type of bread tends to have a darker crust, as well as a stronger aroma and flavor.