Click-through rates of marketing emails worldwide 2020

Published by
Christopher Ross,
Dec 10, 2024
In 2020, the click-through rate (CTR) of marketing emails worldwide stood at 2.6 percent. Among the presented regions and countries, the share was highest in Australia, where it amounted to 3.1 percent. Email marketing generated 7.5 billion U.S. dollars in revenue worldwide that year.

Marketing email click-through rates (CTR) in selected regions worldwide in 2020

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Release date

May 2021

Region

Worldwide

Survey time period

2020

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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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