The Telefónica-owned Movistar was the telecommunications brand that generated the highest revenue in Spain, reaching 14.5 billion euros in 2021. The Spanish brand reportedly held over 33 percent of the total telephony market share in the European country in 2020. The French multinational Orange and the British operator Vodafone the French multinational Orange ranked second and third respectively, with around 5.5 and 4.9 billion euros that same year.
Movistar’s employees decreased
Movistar is a brand owned by the Spanish multinational telecommunications enterprise Telefónica. It operates in Spain and Latin America under the Movistar-name, but as O2 in other countries such as Germany or the United Kingdom. The number of employees in the brand’s Spanish branch reached its lowest point in 2018 at 20.7 thousand professionals.
Internet and smartphone usage in Spain
There was a continuous year-on-year increase in computer ownership in Spain, from 55.9 percent in 2006 to 78.4 percent in 2017. It could be seen, that an analogous trend was observed for internet and broadband access. Smartphone use also increased in Spain. In December 2018, the monthly penetration rate of mobile phone users reached around 114.4 mobile phone users per 100 inhabitants in Spain.
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Revenues of the leading telecommunications and audiovisual operators in Spain from 2013 to 2021
(in million euros)
Characteristic
Movistar
Vodafone
Orange
Atresmedia
Mediaset España
Euskaltel
Resto
2021
14,520.81
4,854.73
5,545.06
738.89
660.62
658.27
7,320.48
2020
14,679.14
4,804.28
5,102.64
693.96
661.84
712.91
3,829.52
2019
15,493.11
5,000.98
5,418.11
801.09
773.61
701.55
4,217.53
2018
15,183.14
5,383.64
5,501.06
820.15
807
690.06
4,453.33
2017
14,884.43
5,591.45
5,427.79
858.72
814.96
557.08
4,681.53
2016**
14,720.92
5,801.68
5,039.22
852.3
803.59
562.98
4,136.46
2015*
12,293.61
5,506.95
3,841.37
801.8
769.5
322.29
3,643
2014
12,474.83
3,976.73
3,907.19
734.03
743.52
315.11
3,740.5
2013
13,534.5
4,536.98
4,049.43
678.11
661.6
329.15
3,820.77
Created with Highcharts 7.2.2Revenue in million eurosMovistarVodafoneOrangeAtresmediaMediaset EspañaEuskaltelResto201320142015*2016**20172018201920202021
010,00020,00030,00040,000
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The source adds the following information:
* Vodafone includes data from Ono.
** Orange data includes Jazztel data from 2016. For its part, Movistar includes data corresponding to fixed and mobile services for the entire series and, as of 2016, also the data data of DTS. Vodafone includes data from Ono.
The data of the mobile network operators include those of the MVNOs that they own.
Figures for 2021 calculated by Statista based on the quarterly data provided by the source.
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Comisión Nacional de los Mercados y la Competencia. (June 2, 2022). Revenues of the leading telecommunications and audiovisual operators in Spain from 2013 to 2021 (in million euros) [Graph]. In Statista. Retrieved June 24, 2025, from https://www.statista.com/statistics/460263/telecom-operators-telecommunication-revenues-spain/
Comisión Nacional de los Mercados y la Competencia. "Revenues of the leading telecommunications and audiovisual operators in Spain from 2013 to 2021 (in million euros)." Chart. June 2, 2022. Statista. Accessed June 24, 2025. https://www.statista.com/statistics/460263/telecom-operators-telecommunication-revenues-spain/
Comisión Nacional de los Mercados y la Competencia. (2022). Revenues of the leading telecommunications and audiovisual operators in Spain from 2013 to 2021 (in million euros). Statista. Statista Inc.. Accessed: June 24, 2025. https://www.statista.com/statistics/460263/telecom-operators-telecommunication-revenues-spain/
Comisión Nacional de los Mercados y la Competencia. "Revenues of The Leading Telecommunications and Audiovisual Operators in Spain from 2013 to 2021 (in Million Euros)." Statista, Statista Inc., 2 Jun 2022, https://www.statista.com/statistics/460263/telecom-operators-telecommunication-revenues-spain/
Comisión Nacional de los Mercados y la Competencia, Revenues of the leading telecommunications and audiovisual operators in Spain from 2013 to 2021 (in million euros) Statista, https://www.statista.com/statistics/460263/telecom-operators-telecommunication-revenues-spain/ (last visited June 24, 2025)
Revenues of the leading telecommunications and audiovisual operators in Spain from 2013 to 2021 (in million euros) [Graph], Comisión Nacional de los Mercados y la Competencia, June 2, 2022. [Online]. Available: https://www.statista.com/statistics/460263/telecom-operators-telecommunication-revenues-spain/
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