Volume sales of the leading rum brands in the U.S. 2023
In 2023, Bacardi was the leading rum brand in the United States with about 6.45 million 9 liter cases sold. Captain Morgan was the second best selling brand with five million in case sales.
Leading brands of rum in the United States in 2023, based on volume sales (in 1,000 9 liter cases)
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Consumption
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* For commercial use only
Basic Account
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account
For single users
$199 USD
per month, billed annually
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
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per month, billed annually
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Beverage Information Group. (June 30, 2024). Leading brands of rum in the United States in 2023, based on volume sales (in 1,000 9 liter cases) [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/463980/us-leading-brands-of-rum-volume-sales/
Beverage Information Group. "Leading brands of rum in the United States in 2023, based on volume sales (in 1,000 9 liter cases)." Chart. June 30, 2024. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/463980/us-leading-brands-of-rum-volume-sales/
Beverage Information Group. (2024). Leading brands of rum in the United States in 2023, based on volume sales (in 1,000 9 liter cases). Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/463980/us-leading-brands-of-rum-volume-sales/
Beverage Information Group. "Leading Brands of Rum in The United States in 2023, Based on Volume Sales (in 1,000 9 Liter Cases)." Statista, Statista Inc., 30 Jun 2024, https://www.statista.com/statistics/463980/us-leading-brands-of-rum-volume-sales/
Beverage Information Group, Leading brands of rum in the United States in 2023, based on volume sales (in 1,000 9 liter cases) Statista, https://www.statista.com/statistics/463980/us-leading-brands-of-rum-volume-sales/ (last visited May 08, 2025)
Leading brands of rum in the United States in 2023, based on volume sales (in 1,000 9 liter cases) [Graph], Beverage Information Group, June 30, 2024. [Online]. Available: https://www.statista.com/statistics/463980/us-leading-brands-of-rum-volume-sales/