This statistic presents data on the most common reasons that digital buyers in the United States will purchase from a specific retailer during the holiday season. During the September 2017 survey, 66 percent of respondents stated that speed of delivery was a factor in choosing a retailer.
Reasons that digital buyers in the United States will purchase from a specific retailer during the holiday season as of September 2017
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eMarketer. (November 15, 2017). Reasons that digital buyers in the United States will purchase from a specific retailer during the holiday season as of September 2017 [Graph]. In Statista. Retrieved May 07, 2025, from https://www.statista.com/statistics/467656/buyer-reasons-for-shopping-at-a-specific-retailer-holidays-usa/
eMarketer. "Reasons that digital buyers in the United States will purchase from a specific retailer during the holiday season as of September 2017." Chart. November 15, 2017. Statista. Accessed May 07, 2025. https://www.statista.com/statistics/467656/buyer-reasons-for-shopping-at-a-specific-retailer-holidays-usa/
eMarketer. (2017). Reasons that digital buyers in the United States will purchase from a specific retailer during the holiday season as of September 2017. Statista. Statista Inc.. Accessed: May 07, 2025. https://www.statista.com/statistics/467656/buyer-reasons-for-shopping-at-a-specific-retailer-holidays-usa/
eMarketer. "Reasons That Digital Buyers in The United States Will Purchase from a Specific Retailer during The Holiday Season as of September 2017." Statista, Statista Inc., 15 Nov 2017, https://www.statista.com/statistics/467656/buyer-reasons-for-shopping-at-a-specific-retailer-holidays-usa/
eMarketer, Reasons that digital buyers in the United States will purchase from a specific retailer during the holiday season as of September 2017 Statista, https://www.statista.com/statistics/467656/buyer-reasons-for-shopping-at-a-specific-retailer-holidays-usa/ (last visited May 07, 2025)
Reasons that digital buyers in the United States will purchase from a specific retailer during the holiday season as of September 2017 [Graph], eMarketer, November 15, 2017. [Online]. Available: https://www.statista.com/statistics/467656/buyer-reasons-for-shopping-at-a-specific-retailer-holidays-usa/
