Leading online advertisers in Russia 2024, by budget

Published by Statista Research Department, Apr 9, 2025

Sber had the largest spending on online advertising in Russia in 2024, measuring at nearly 19.4 billion Russian rubles. Sber also led the ranking of advertisers by spending in all channels. The second-leading online advertiser was the e-commerce company Wildberries, followed by Avito.

Leading internet advertisers in Russia in 2024, by spending (in million Russian rubles)

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Release date

March 2025

Region

Russia

Survey time period

2024

Supplementary notes

The figures present an estimate of budgets of the display, OLV, social media, and paid search traffic.

Without VAT.

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