In 2024, programmatically bought digital display advertising was expected to generate 15.9 percent higher advertising spending in the United States than it did in 2023. Non-programmatic display ad spend was forecast to increase by 5.3 percent.
Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method
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Insider Intelligence. (January 16, 2024). Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence. "Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method." Chart. January 16, 2024. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence. (2024). Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence. "Change in Digital Display Advertising Spending in The United States from 2022 to 2025, by Transaction Method." Statista, Statista Inc., 16 Jan 2024, https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
Insider Intelligence, Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method Statista, https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/ (last visited May 03, 2025)
Change in digital display advertising spending in the United States from 2022 to 2025, by transaction method [Graph], Insider Intelligence, January 16, 2024. [Online]. Available: https://www.statista.com/statistics/471812/desktop-programmatic-display-ad-spend-growth-usa/
