DOOH advertising's share in total OOH ad spend in the U.S. 2023-2024

Published by
J. G. Navarro,
Jul 11, 2025

In 2024, digital out-of-home (DOOH) advertising spending accounted for approximately ** percent of the total expenditure on out-of-home (OOH) media in the United States, slightly up from ** percent a year earlier. According to the same source, DOOH ad revenues' annual growth rate in the U.S. reached *** percent in 2024.

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Digital out-of-home (DOOH) advertising spending as a percentage of total out-of-home (OOH) ad spend in the United States in 2023 and 2024

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Release date

March 2025

Region

United States

Survey time period

2023 and 2024

Supplementary notes

Figures preceding 2024 were retrieved from previous releases.

Numbers have been rounded.

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Topics

Digital out-of-home (DOOH) advertising in the U.S.Advertising and marketing to Generation Z in the United StatesAdvertising consumption and perception in the U.S.Direct mail advertising and marketing in the U.S.Perception of gen AI use in advertising in the U.S.
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