The statistic shows the most important baby food purchase attributes among consumers worldwide in 2015. The survey revealed that 29 percent of respondents consider "Organic/all-natural" as an important driver for their purchase decision.
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Most important baby food purchase attributes among consumers worldwide in 2015*
consumers who have made a baby care purchase in the past five years
Method of interview
Online survey
Supplementary notes
* 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America were included in the study. Please find a comprehensive list on page 43 of the report.
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Nielsen. (August 25, 2015). Most important baby food purchase attributes among consumers worldwide in 2015* [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/477565/major-baby-food-purchase-drivers-worldwide/
Nielsen. "Most important baby food purchase attributes among consumers worldwide in 2015*." Chart. August 25, 2015. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/477565/major-baby-food-purchase-drivers-worldwide/
Nielsen. (2015). Most important baby food purchase attributes among consumers worldwide in 2015*. Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/477565/major-baby-food-purchase-drivers-worldwide/
Nielsen. "Most Important Baby Food Purchase Attributes among Consumers Worldwide in 2015*." Statista, Statista Inc., 25 Aug 2015, https://www.statista.com/statistics/477565/major-baby-food-purchase-drivers-worldwide/
Nielsen, Most important baby food purchase attributes among consumers worldwide in 2015* Statista, https://www.statista.com/statistics/477565/major-baby-food-purchase-drivers-worldwide/ (last visited June 28, 2025)
Most important baby food purchase attributes among consumers worldwide in 2015* [Graph], Nielsen, August 25, 2015. [Online]. Available: https://www.statista.com/statistics/477565/major-baby-food-purchase-drivers-worldwide/
