The timeline shows the distribution of Yelp's quarterly net revenues, sorted by vertical. In the fourth quarter of 2020, 11 percent of advertising revenue was generated through the restaurant vertical. Home & local accounted for the biggest share with 44 percent.
Distribution of Yelp advertising revenue from 1st quarter 2013 to 4th quarter 2020, by vertical
Characteristic
Home & local
Restaurants
Beauty & fitness
Health
Shopping
Other
Q1 '13
22%
16%
14%
11%
12%
25%
Q2 '13
24%
16%
14%
12%
11%
23%
Q3 '13
24%
16%
13%
12%
11%
24%
Q4 '13
24%
16%
14%
11%
10%
25%
Q1 '14
25%
16%
13%
11%
11%
24%
Q2 '14
26%
15%
13%
12%
11%
23%
Q3 '14
26%
15%
12%
11%
11%
25%
Q4 '14
26%
15%
13%
11%
11%
24%
Q1 '15
26%
15%
13%
11%
11%
24%
Q2 '15
28%
15%
12%
11%
11%
23%
Q3 '15
28%
15%
12%
11%
10%
24%
Q4 '15
28%
14%
12%
11%
10%
25%
Q1 '16
29%
14%
12%
11%
10%
24%
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Yelp. (February 9, 2021). Distribution of Yelp advertising revenue from 1st quarter 2013 to 4th quarter 2020, by vertical [Graph]. In Statista. Retrieved May 30, 2025, from https://www.statista.com/statistics/478578/yelps-quarterly-net-revenue-share-by-vertical/
Yelp. "Distribution of Yelp advertising revenue from 1st quarter 2013 to 4th quarter 2020, by vertical." Chart. February 9, 2021. Statista. Accessed May 30, 2025. https://www.statista.com/statistics/478578/yelps-quarterly-net-revenue-share-by-vertical/
Yelp. (2021). Distribution of Yelp advertising revenue from 1st quarter 2013 to 4th quarter 2020, by vertical. Statista. Statista Inc.. Accessed: May 30, 2025. https://www.statista.com/statistics/478578/yelps-quarterly-net-revenue-share-by-vertical/
Yelp. "Distribution of Yelp Advertising Revenue from 1st Quarter 2013 to 4th Quarter 2020, by Vertical." Statista, Statista Inc., 9 Feb 2021, https://www.statista.com/statistics/478578/yelps-quarterly-net-revenue-share-by-vertical/
Yelp, Distribution of Yelp advertising revenue from 1st quarter 2013 to 4th quarter 2020, by vertical Statista, https://www.statista.com/statistics/478578/yelps-quarterly-net-revenue-share-by-vertical/ (last visited May 30, 2025)
Distribution of Yelp advertising revenue from 1st quarter 2013 to 4th quarter 2020, by vertical [Graph], Yelp, February 9, 2021. [Online]. Available: https://www.statista.com/statistics/478578/yelps-quarterly-net-revenue-share-by-vertical/
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