Channels used to follow new fashion trends in the United Kingdom (UK) 2015

Published by Statista Research Department, Oct 1, 2015
This statistic provides the results of a survey, asking consumers how they go about discovering new fashion trends and products in the United Kingdom. Of UK consumers surveyed, 40 percent chose Google as their first choice to search for new trends and products. Just over a quarter use offline channels such as TV and magazines to follow the latest trends.

How do you go about discovering new fashion trends and products?*

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Release date

October 2015

Region

United Kingdom

Survey time period

2015

Number of respondents

1,750 respondents

Age group

18 years and older

Special properties

UK consumers

Method of interview

Online survey

Supplementary notes

* Results show respondents first choice.

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