OTT TV revenue in the U.S. and Canada 2023-2029

Published by
Julia Stoll,
Jun 23, 2025

Subscriprion-based models accounts for the largest revenue share of the over-the-top market in the United States and Canada. In 2023, SVOD services generated over ** billion U.S. dollars. Moreover, this segment is expected to grow further and by 2029 it would reach a value of around **** billion U.S. dollars. Meanwhile, the rental video market is the segment with lowest generated revenue and is forecast to remain quite stable in the years to come.

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Over-the-top (OTT) TV and video revenues in the United States and Canada from 2023 to 2029 (in billion U.S. dollars)

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Release date

March 2024

Region

North America, Canada, United States

Survey time period

2023

Special properties

forecast data as of February 2024

Supplementary notes

* Forecast.

Figures have been rounded.

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