Number of pay TV subscribers in Eastern Europe 2018-2029, by technology

Published by Statista Research Department, Jul 11, 2025

The number of digital pay TV subscribers in Eastern Europe was forecast to increase from over ** million in 2023 to ** million in 2029. In contrast, the number of analog cable subscribers was expected to decline to zero over that period.

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Number of digital and analog cable pay TV subscribers in Eastern Europe from 2018 to 2029 (in millions)

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Release date

March 2024

Region

CEE

Survey time period

2018 to 2023

Supplementary notes

*Forecast.
The following countries were considered: Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Czechia, Estonia, Greece, Hungary, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, and Ukraine.

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Pay TV in EuropePay TV in the United StatesPay TV in the United Kingdom (UK)Television industry in the United Kingdom (UK)Pay TV worldwide
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