In 2023, the ************* had the vast majority of the market share of the global market research industry. Its closest competitor in the United Kingdom had ** percent of the share, compared to over ** percent in the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ESOMAR. (December 24, 2024). Market share of the market research industry worldwide in 2023, by country [Graph]. In Statista. Retrieved June 26, 2025, from https://www.statista.com/statistics/491063/largest-share-of-market-research-spending-worldwide/
ESOMAR. "Market share of the market research industry worldwide in 2023, by country." Chart. December 24, 2024. Statista. Accessed June 26, 2025. https://www.statista.com/statistics/491063/largest-share-of-market-research-spending-worldwide/
ESOMAR. (2024). Market share of the market research industry worldwide in 2023, by country. Statista. Statista Inc.. Accessed: June 26, 2025. https://www.statista.com/statistics/491063/largest-share-of-market-research-spending-worldwide/
ESOMAR. "Market Share of The Market Research Industry Worldwide in 2023, by Country." Statista, Statista Inc., 24 Dec 2024, https://www.statista.com/statistics/491063/largest-share-of-market-research-spending-worldwide/
ESOMAR, Market share of the market research industry worldwide in 2023, by country Statista, https://www.statista.com/statistics/491063/largest-share-of-market-research-spending-worldwide/ (last visited June 26, 2025)
Market share of the market research industry worldwide in 2023, by country [Graph], ESOMAR, December 24, 2024. [Online]. Available: https://www.statista.com/statistics/491063/largest-share-of-market-research-spending-worldwide/
