In 2023, the client sector with the highest share of market research revenue worldwide was media and broadcasting, with 18.5 percent of the total share. Second in the list was consumer non-durables, with 17.3 percent of the share worldwide.
Distribution of market research revenue worldwide in 2023, by client sector
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ESOMAR. (December 24, 2024). Distribution of market research revenue worldwide in 2023, by client sector [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/491103/market-research-client-sectors/
ESOMAR. "Distribution of market research revenue worldwide in 2023, by client sector." Chart. December 24, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/491103/market-research-client-sectors/
ESOMAR. (2024). Distribution of market research revenue worldwide in 2023, by client sector. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/491103/market-research-client-sectors/
ESOMAR. "Distribution of Market Research Revenue Worldwide in 2023, by Client Sector." Statista, Statista Inc., 24 Dec 2024, https://www.statista.com/statistics/491103/market-research-client-sectors/
ESOMAR, Distribution of market research revenue worldwide in 2023, by client sector Statista, https://www.statista.com/statistics/491103/market-research-client-sectors/ (last visited June 06, 2025)
Distribution of market research revenue worldwide in 2023, by client sector [Graph], ESOMAR, December 24, 2024. [Online]. Available: https://www.statista.com/statistics/491103/market-research-client-sectors/
