Most creative advertising agencies worldwide 2024

Published by
Michele Majidi
,
Apr 11, 2025

In 2024, Paris-based Publicis Conseil (owned by Publicis Worldwide) ranked first among the most creative advertising agencies in the world, with 1006.1 points in the presented creativity ranking. Milan-based Le Pub (also owned by Publicis Worldwide) followed with 759.7 points, while New York-based VML rounded out the top three with 710.8 points. According to the same source, the world's most creative ad agency networks that year were Ogilvy, VML, and Publicis Worldwide.

Most creative advertising agencies worldwide in 2024 (index score)

Agency (network; location)Number of points
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Showing entries 1 to 10 (10 entries in total)
Statistic: Most creative advertising agencies worldwide in 2024 (index score)

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Source

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Release date

March 2025

Region

Worldwide

Survey time period

2024

Supplementary notes

The source provides the following information about the methodology: "The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It compiles the results of award shows that ran the year prior to its publication (e.g. the 2025 rankings reflect the results of award shows that ran in 2024)."

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Statistics on " Advertising worldwide "

Other statistics that may interest you Advertising worldwide

Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

8

Further related statistics

13

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Topics

Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
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