Cord-cutting penetration in the U.S. 2013-2024

Published by
Julia Stoll,
Jun 23, 2025

As of the third quarter of 2024, *** percent of U.S. households cut the cord. The number of pay TV subscriptions is likely to further drop in the near future as more and more people opt for streaming services.

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Year-over-year pay TV subscriber growth in the United States from 1st quarter 2013 to 3rd quarter 2024

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Release date

January 2025

Region

United States

Survey time period

Q1 2013 to Q3 2024

Special properties

based on company reports; incl. vMVPDs

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Statistics on " Pay TV in the United States "

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Other statistics that may interest you Pay TV in the United States

Overview

5

Cord cutters

6

Consumer behavior

6

Companies

8

vMVPDs

5

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Topics

Pay TV in the United StatesPay TV in the United Kingdom (UK)Cable TV in the United StatesCable newsCord-cutting in the United States
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