Gen Y streaming service usage in the U.S. 2015
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic provides information on the share of Millennial TV viewers in the United States who use streaming services on any device as of May 2015. During the survey period, 55 percent of Generation Y respondents stated that they used Netflix to stream video content. In total, 77 percent of responding Gen Y TV users used any streaming service. Millennials' media consumption leans towards digital media, streaming services for example, as this generation is particularly known for being technologically savvy and mobile-oriented.
The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.
The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
