Automotive ad spend in the U.S. 2024-2025
Automotive advertising spending in the United States was estimated at 29.48 billion U.S. dollars in 2024. Furthermore, the ad expenditure is expected to reach 31.77 billion dollars by the end of 2025.
Automotive advertising spending in the United States in 2024 and 2025 (in billion U.S. dollars)
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Automobile advertising in the United States
Overview
7
- Premium Statistic U.S. motor vehicle and parts advanced retail trade revenue 2000-2023
- Premium Statistic U.S.: Annual car sales 1951-2024
- Premium Statistic Passenger car manufacturers ad spend in the U.S. 2023, by medium
- Premium Statistic U.S.: best-selling car brands 2024
- Premium Statistic Local advertising spending of the automotive industry in the U.S. 2023-2024
- Premium Statistic Most valuable automotive brands worldwide by brand value 2024
- Premium Statistic Marketing spend as a share of companies' total budgets in the U.S. 2025, by industry
Media & platforms
8
- Premium Statistic Categories with the highest television ad spend in the U.S. 2023, by spending
- Premium Statistic Categories with the highest internet ad spend in the U.S. 2023, by spending
- Premium Statistic Industries with highest share of digital ad spend in the U.S. 2024
- Premium Statistic Leading out-of-home (OOH) advertising categories in the U.S. 2024, by OOH ad spending
- Premium Statistic Distribution of programmatic OOH spending in the U.S. H1 2024, by advertiser category
- Premium Statistic Leading radio advertiser industries in the U.S. 2023, by radio ad spending
- Premium Statistic Categories with the highest newspaper ad spend in the U.S. 2023, by spending
- Premium Statistic Categories with the highest magazine ad spend in the U.S. 2023, by spending
Sectors
4
- Premium Statistic Auto & light truck dealerships ad spend in the U.S. 2023, by medium
- Premium Statistic Light-truck and van manufactures ad spend in the U.S. 2023, by medium
- Premium Statistic Car dealers' advertising spending in the U.S. 2015-2023
- Premium Statistic Car dealers' advertising spending in the U.S. 2023, by medium
Largest advertisers
8
- Premium Statistic Leading automotive repair and maintenance advertisers in the U.S. 2023, by ad spend
- Premium Statistic Leading car rental and leasing advertisers in the U.S. 2023, by ad spend
- Premium Statistic Toyota Motor Sales USA ad spend in the U.S. 2023, by medium
- Premium Statistic Chevrolet Motor Division ad spend in the U.S. 2023, by medium
- Premium Statistic Nissan North America ad spend in the U.S. 2023, by medium
- Premium Statistic American Honda Motor Company ad spend in the U.S. 2023, by medium
- Premium Statistic Ford Motor Company ad spend in the U.S. 2023, by medium
- Premium Statistic Advertising spending of car manufacturers worldwide 2023
Consumer insights
5
- Premium Statistic Car ownership by make / brand in the U.S. 2024
- Premium Statistic Car brand perception survey in the United States 2024
- Premium Statistic Willingness to change car make in the U.S. 2024
- Premium Statistic Purchase criteria for cars in the U.S. 2024
- Premium Statistic U.S.: leading factors for consumers when choosing their next vehicle's brand 2024
Further Content: You might find this interesting as well
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Adweek. (January 22, 2025). Automotive advertising spending in the United States in 2024 and 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/497358/automotive-ad-spend-usa/
Adweek. "Automotive advertising spending in the United States in 2024 and 2025 (in billion U.S. dollars)." Chart. January 22, 2025. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/497358/automotive-ad-spend-usa/
Adweek. (2025). Automotive advertising spending in the United States in 2024 and 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/497358/automotive-ad-spend-usa/
Adweek. "Automotive Advertising Spending in The United States in 2024 and 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Jan 2025, https://www.statista.com/statistics/497358/automotive-ad-spend-usa/
Adweek, Automotive advertising spending in the United States in 2024 and 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/497358/automotive-ad-spend-usa/ (last visited May 12, 2025)
Automotive advertising spending in the United States in 2024 and 2025 (in billion U.S. dollars) [Graph], Adweek, January 22, 2025. [Online]. Available: https://www.statista.com/statistics/497358/automotive-ad-spend-usa/