Digital ad spend share in Canada 2023, by format

Published by
Christopher Ross
,
Dec 13, 2024

In 2023, search was the largest digital advertising format in Canada, accounting for over 46 percent of the total digital ad spending in the country. Social media ranked second with a share of 26.8 percent.

Distribution of digital advertising spending in Canada in 2023, by format

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Statistic: Distribution of digital advertising spending in Canada in 2023, by format

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IAB Canada

Release date

October 2024

Region

Canada

Survey time period

2023

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

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Statistics on " Digital advertising in Canada "

Other statistics that may interest you Digital advertising in Canada

Overview of the North American market

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Overview of the Canadian market

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Formats & devices

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Consumer insights

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Topics

Digital advertising in North AmericaDigital advertising in the U.S.Digital advertising in CanadaDigital advertising in EuropeDigital advertising in Latin America
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