This statistic shows the proportion of non-food fast moving consumer goods volume sales on promotion in selected European countries in 2015. In Italy, almost a third of non-food FMCG products were sold on promotion.
Proportion of non-food fast moving consumer goods (FMCG) volume sales on promotion in Europe in 2015, by selected countries
Refers to volume sales in hypermarkets and supermarkets. For Germany, sales in drugstores are also included. For the UK, sales in Boots and Superdrug are also included.
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IRI. (November 1, 2016). Proportion of non-food fast moving consumer goods (FMCG) volume sales on promotion in Europe in 2015, by selected countries [Graph]. In Statista. Retrieved May 13, 2025, from https://www.statista.com/statistics/500083/non-food-fmcg-sales-on-promotion-european-countries/
IRI. "Proportion of non-food fast moving consumer goods (FMCG) volume sales on promotion in Europe in 2015, by selected countries." Chart. November 1, 2016. Statista. Accessed May 13, 2025. https://www.statista.com/statistics/500083/non-food-fmcg-sales-on-promotion-european-countries/
IRI. (2016). Proportion of non-food fast moving consumer goods (FMCG) volume sales on promotion in Europe in 2015, by selected countries. Statista. Statista Inc.. Accessed: May 13, 2025. https://www.statista.com/statistics/500083/non-food-fmcg-sales-on-promotion-european-countries/
IRI. "Proportion of Non-food Fast Moving Consumer Goods (Fmcg) Volume Sales on Promotion in Europe in 2015, by Selected Countries." Statista, Statista Inc., 1 Nov 2016, https://www.statista.com/statistics/500083/non-food-fmcg-sales-on-promotion-european-countries/
IRI, Proportion of non-food fast moving consumer goods (FMCG) volume sales on promotion in Europe in 2015, by selected countries Statista, https://www.statista.com/statistics/500083/non-food-fmcg-sales-on-promotion-european-countries/ (last visited May 13, 2025)
Proportion of non-food fast moving consumer goods (FMCG) volume sales on promotion in Europe in 2015, by selected countries [Graph], IRI, November 1, 2016. [Online]. Available: https://www.statista.com/statistics/500083/non-food-fmcg-sales-on-promotion-european-countries/