In the United Kingdom (UK), the annual revenue of ASOS decreased for compared to the previous year. As of 2024, the online fashion retailer's revenue decreased about 14 percent.
The European fashion scene
When it comes fashion retail worldwide, consumers in Europe still preferred to shop in physical stores, with only around 19 percent shopping online. In spite of this, a projection of online revenue of fashion retail in Europe revealed that the market is set to grow continuously in the coming years. Compared to shoes and accessories, apparel makes up most of this revenue.
Zooming in on ASOS
Among leading fashion websites in the UK, in 2024 asos.com ranked second with over seven percent share of voice. Additionally, the ASOS website attracted more than 59 million visits in May 2024. When looking at the popularity of ASOS in its home market, while around 87 percent of UK shoppers have heard of ASOS, only 39 percent stated that they like the brand.
Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2024
(in million GBP)
* Financial years end August 31st of each respective year. Total revenues include retail sales, delivery receipts, third-party revenues and internal revenues. Data for previous years has been taken from previous annual reports by the source.
** Data for years 2016 to 2020 is not shown in full. Numbers have been rounded.
***The 2023 financial year was measured from September 1, 2022 to September 3, 2023.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
ASOS. (November 11, 2024). Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2024 (in million GBP) [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/500721/asos-revenue-in-the-united-kingdom-uk/
ASOS. "Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2024 (in million GBP)." Chart. November 11, 2024. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/500721/asos-revenue-in-the-united-kingdom-uk/
ASOS. (2024). Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2024 (in million GBP). Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/500721/asos-revenue-in-the-united-kingdom-uk/
ASOS. "Annual Revenue of Asos in The United Kingdom (Uk) from Financial Year 2013 to 2024 (in Million Gbp)." Statista, Statista Inc., 11 Nov 2024, https://www.statista.com/statistics/500721/asos-revenue-in-the-united-kingdom-uk/
ASOS, Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2024 (in million GBP) Statista, https://www.statista.com/statistics/500721/asos-revenue-in-the-united-kingdom-uk/ (last visited June 06, 2025)
Annual revenue of ASOS in the United Kingdom (UK) from financial year 2013 to 2024 (in million GBP) [Graph], ASOS, November 11, 2024. [Online]. Available: https://www.statista.com/statistics/500721/asos-revenue-in-the-united-kingdom-uk/