During a survey conducted among Canadian consumers in 2021, 76 percent of male and 82 of female respondents were willing to pay more in support of products or services from companies and brands they trusted.
Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ipsos. (January 5, 2022). Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos. "Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender." Chart. January 5, 2022. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos. (2022). Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos. "Share of Consumers Who Would Pay More for Trusted Brand Products or Services in Canada as of August 2021, by Gender." Statista, Statista Inc., 5 Jan 2022, https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/
Ipsos, Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender Statista, https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/ (last visited May 08, 2025)
Share of consumers who would pay more for trusted brand products or services in Canada as of August 2021, by gender [Graph], Ipsos, January 5, 2022. [Online]. Available: https://www.statista.com/statistics/500945/canada-consumer-pay-more-trusted-brands-gender/