Leading TV advertisers in Germany 2023

Published by Statista Research Department, May 28, 2025

In 2023, ******************** was the largest TV advertiser in Germany, having spent **** billion euros. ******* and ****** followed, with roughly *** million and *** million, respectively. *************** and ******* round up the top five.

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Leading TV advertisers in Germany in 2023, by spending (in million euros)

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Release date

July 2024

Region

Germany

Survey time period

2023

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Statistics on " TV advertising in Germany "

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Market overview

5

Market leaders

6

Segments

5

Consumer insights

7

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Topics

TV advertising in GermanyDigital advertising in GermanyTV advertising worldwideAdvertising in GermanyMobile advertising in Germany
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