J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowChange in ad spend in Chile 2024-2025, by platform
In 2025, advertising spending in Chile will increase by an estimated 6.2 percent, up from a 4.5 percent growth rate recorded a year earlier. While investments in digital ad channels were forecast to decelerate, they would remain double-digit at 11.5 percent in 2025. Traditional ad expenditure was projected to continue to decrease that year, albeit at a slower pace: -1.2 percent, up from -5.1 percent in 2024.
