This statistic shows the results of a survey on the most popular wrist watch brands in Germany in 2013 and 2015. During the 2015 survey period it was found that roughly **** percent of respondents had heard of the brand Rolex. This made Rolex the second best known wrist watch brand in Germany after Swatch.
* No longer included in 2015.
** First included 2015.
Information on basic sample:
The survey is based on persons available to reach online (Germans and EU citizens in private households, at main residence) aged 14 to 69 years.
Information on random sample:
2013: 5,002 respondents, representing 43.53 million people
2015: 5,182 respondents, representing 44.31 million people
Figures have been rounded.
This question was phrased by the source as follows: "Here is a list of wrist watch brands and manufacturers: For each brand, please state if you know it, even if it is just by name, or if you don't know it."
(Original German question: "Hier sehen Sie Marken bzw. Hersteller von Armbanduhren: Bitte geben Sie zu jeder Marke an, ob Sie diese kennen, wenn auch nur dem Namen nach, oder nicht kennen.")
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Spiegel. (October 15, 2015). Ranking of the most popular wrist watch brands in Germany in 2013 and 2015 [Graph]. In Statista. Retrieved July 22, 2025, from https://www.statista.com/statistics/505319/wrist-watches-most-popular-brands-germany/
Spiegel. "Ranking of the most popular wrist watch brands in Germany in 2013 and 2015." Chart. October 15, 2015. Statista. Accessed July 22, 2025. https://www.statista.com/statistics/505319/wrist-watches-most-popular-brands-germany/
Spiegel. (2015). Ranking of the most popular wrist watch brands in Germany in 2013 and 2015. Statista. Statista Inc.. Accessed: July 22, 2025. https://www.statista.com/statistics/505319/wrist-watches-most-popular-brands-germany/
Spiegel. "Ranking of The Most Popular Wrist Watch Brands in Germany in 2013 and 2015." Statista, Statista Inc., 15 Oct 2015, https://www.statista.com/statistics/505319/wrist-watches-most-popular-brands-germany/
Spiegel, Ranking of the most popular wrist watch brands in Germany in 2013 and 2015 Statista, https://www.statista.com/statistics/505319/wrist-watches-most-popular-brands-germany/ (last visited July 22, 2025)
Ranking of the most popular wrist watch brands in Germany in 2013 and 2015 [Graph], Spiegel, October 15, 2015. [Online]. Available: https://www.statista.com/statistics/505319/wrist-watches-most-popular-brands-germany/