This statistic illustrates e-mail marketing open rates in the United Kingdom (UK) from 2009 to 2018. In 2010, the share of open rates was 18.21 percent. The share of open rates increased to 24.46 percent as of 2018.
E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018
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Sign-Up.to. (March 13, 2019). E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018 [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/506420/e-mail-marketing-open-rates-uk/
Sign-Up.to. "E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018." Chart. March 13, 2019. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/506420/e-mail-marketing-open-rates-uk/
Sign-Up.to. (2019). E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/506420/e-mail-marketing-open-rates-uk/
Sign-Up.to. "E-mail Marketing Open Rate Historical Trend in The United Kingdom (Uk) from 2009 to 2018." Statista, Statista Inc., 13 Mar 2019, https://www.statista.com/statistics/506420/e-mail-marketing-open-rates-uk/
Sign-Up.to, E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018 Statista, https://www.statista.com/statistics/506420/e-mail-marketing-open-rates-uk/ (last visited May 05, 2025)
E-mail marketing open rate historical trend in the United Kingdom (UK) from 2009 to 2018 [Graph], Sign-Up.to, March 13, 2019. [Online]. Available: https://www.statista.com/statistics/506420/e-mail-marketing-open-rates-uk/