Active social media users in the United Kingdom (UK) 2025

Social media's influence in the United Kingdom continues to grow, with 54.8 million active users as of February 2025, representing 79 percent of the population. This penetration rate surpasses the global average of 63.9 percent, positioning the UK as a leader in social media adoption. The country's high usage reflects a broader trend of increasing social media engagement worldwide, particularly in Northern and Western Europe.

Global social media landscape

The social media landscape is rapidly evolving, with China currently hosting over one billion users and India projected to become the largest social media audience by 2029. Notably, Nigeria is expected to see a staggering 142 percent increase in its online networking audience between 2023 and 2029. In 2024, global social media users spent an average of 143 minutes per day on social networks. 

Facebook is still the market leader

Facebook is the most widely utilized social media platform globally, and India boasts 378 million Facebook users, making it the leading country in terms of Facebook audience size. As of April 2024, it was found that men between the ages of 25 and 34 were the largest audience for Facebook, accounting for 18.4 percent of global users. Furthermore, Facebooks second-largest audience base could be found with men aged 18 to 24 years.