OTC sales volume of toothpaste in the U.S. 2011-2024

Published by
Matej Mikulic,
Jun 3, 2025

In 2024, OTC sales volume of toothpaste in the United States reached around *** million units. This statistic shows the OTC (over-the-counter) sales volume of toothpaste in the United States from 2011 to 2024.

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Toothpaste OTC sales volume in the United States from 2011 to 2024 (in million units)

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Release date

2025

Region

United States

Survey time period

2011 to 2024

Age group

Supplementary notes

Total U.S. all outlets (food, drug, mass, select club and dollar store retailers, convenience, and military stores). Data does not include online sales.
Volume is in millions of U.S. units. A few categories include a combination of OTC medicines as well as health-related products which are not classified as medicines by the Food and Drug Administration.

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