In the last reported year, Alphabet's sales and marketing spending amounted to 27.8 billion U.S. dollars, down from 27.91 billion U.S. dollars in the previous year. Sales and marketing expenses amounted to nine percent of Alphabet's revenues in 2022.
Annual global sales and marketing costs of Alphabet from 2013 to 2024
(in million U.S. dollars)
Characteristic
Marketing expenses in million U.S. dollars
2024
27,808
2023
27,917
2022
26,567
2021
22,912
2020
17,946
2019
18,464
2018
16,333
2017
12,893
2016
10,485
2015
9,047
2014
8,131
2013
6,554
05,00010,00015,00020,00025,00030,00035,000
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Alphabet Inc. is an American multinational conglomerate created in 2015 as the parent company of Google and several other companies previously owned by or tied to Google.
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Alphabet. (February 5, 2025). Annual global sales and marketing costs of Alphabet from 2013 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/507853/alphabet-marketing-spending/
Alphabet. "Annual global sales and marketing costs of Alphabet from 2013 to 2024 (in million U.S. dollars)." Chart. February 5, 2025. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/507853/alphabet-marketing-spending/
Alphabet. (2025). Annual global sales and marketing costs of Alphabet from 2013 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/507853/alphabet-marketing-spending/
Alphabet. "Annual Global Sales and Marketing Costs of Alphabet from 2013 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 5 Feb 2025, https://www.statista.com/statistics/507853/alphabet-marketing-spending/
Alphabet, Annual global sales and marketing costs of Alphabet from 2013 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/507853/alphabet-marketing-spending/ (last visited May 17, 2025)
Annual global sales and marketing costs of Alphabet from 2013 to 2024 (in million U.S. dollars) [Graph], Alphabet, February 5, 2025. [Online]. Available: https://www.statista.com/statistics/507853/alphabet-marketing-spending/
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