
T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
Get in touch with us nowIn 2023, dog population in Italy amounted to approximately 14.3 million, an increase of just under two percent compared to the previous year. A possible reason behind the increase in pet ownership in the last four years is the outbreak of the coronavirus pandemic, when people were confined to their homes and perhaps longing for the comfort and companionship provided by a pet.
Favorite pet animals
Even though bird and cat populations were larger than dogs’ population in Italy, according to a survey conducted in 2024, dogs were Italians’ favorite pet friends. Close to 42 percent of Italians picked dogs as their preferred pet animal, while about 38 percent indicated cats as their preference.
Pet food and pet care
The love of Italians for their pet friends is reflected in the amount of money they spend on them: in 2023, over three billion euros was spent on dog and cat food products in Italy. The large increase in pet ownership in Italy in 2022 is likely directly correlated to the displayed increase in cat and dog food product sales.
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Pet ownership
Market overview
Dog and cat food
Distribution channels
Further related statistics
* For commercial use only
Basic Account
Starter Account
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.