Under Armour's net sales share worldwide in 2025, by region

American sportswear company Under Armour generated approximately 60 percent of its net revenues in its home region of North America in the financial year ended March 31, 2025. The revenue share from the EMEA region came to a total of 21 percent that year. 

Asia-Pacific

The total net revenue of Under Armour has increased overall since 2008 and exceeded five billion U.S. dollars for the first time in 2018. In the fiscal year ended March 2023, a new record was set at roughly 5.9 billion U.S. dollars. In the fiscal year ended March 2025, the Asia-Pacific region generated 15 percent of the company's net sales worldwide. The increase in sales share from this region is primarily due to an expansion of Under Armour’s direct-to-consumer and wholesale channels in China. 

Under Armour is thinking on its feet

Apparel sales accounted for the largest share of Under Armour’s worldwide revenue in 2025, at about 67 percent. However, the company's footwear sales have been growing in recent years, and now account for almost a quarter of the revenue. Under Armour has responded to the global demand for athletic wear by increasing its footwear lines to cover a broad range of sports and activities, including basketball, golf, and running.