Under Armour's net sales share worldwide in 2024, by region

American sportswear company Under Armour generated approximately 61.5 percent of their net revenues in its home region of North America in the financial year ended March 31, 2024. The revenue share from the EMEA region came to a total of nearly 20 percent that year. 

Asia-Pacific

The total net revenue of Under Armour has increased annually since 2008 and exceeded five billion U.S. dollars for the first time in 2018. In the fiscal year ended March 2023, a new record was set at roughly 5.9 billion U.S. dollars. Of that total, the Asia-Pacific region generated over 870 million U.S. dollars in the year ended March 2024, which is a noticeable increase compared to the past. The shift in sales share from North America to the Asia-Pacific region is primarily due to an expansion of Under Armour’s direct-to-consumer and wholesale channels in China. 

Under Armour is thinking on its feet

Apparel sales account for the largest share of Under Armour’s worldwide revenue, at about 66 percent. However, the company's footwear sales have been growing in recent years, and now account for almost a quarter of the revenue. Under Armour has responded to the global demand for athletic wear by increasing its footwear lines to cover a broad range of sports and activities, including basketball, golf, and running.