In 2024, the sales value of over-the-counter vitamins and minerals in Great Britain increased by eight percent. This was one of the higher annual growth rates in the provided time interval.
OTC medicine market in Great Britain
The sales value of OTC drugs has increased from 1.65 billion British pounds in the year 2000, to being worth approximately four billion British pounds in 2024. The single category with the highest value was pain relief, which had a sales value of nearly 860 million British pounds. Cough, cold and sore throat medication followed with a sales value of around 680 million, while vitamins and minerals were the third highest at around 650 million British pounds.
Growth of other OTC categories
At nine percent, the cough and cold medication classification had the largest growth of sales value in Great Britain in 2024 compared to the previous year, while the total OTC market saw an increase of eight percent.
Annual change in sales value of OTC vitamins and minerals in Great Britain from 2010 to 2024
Sales data is for all outlets, excluding health food stores. This statistics was assembled from several PAGB annual highlights. There is no information about previous years' data being restated. Change refers to percentage change to the same period a year earlier, except for 2011, which is change compared to the 52 weeks ending January 1, 2011 (not December 25, 2010).
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Proprietary Association of Great Britain. (March 17, 2025). Annual change in sales value of OTC vitamins and minerals in Great Britain from 2010 to 2024 [Graph]. In Statista. Retrieved May 10, 2025, from https://www.statista.com/statistics/521725/otc-vitamins-and-minerals-sales-growth-great-britain/
Proprietary Association of Great Britain. "Annual change in sales value of OTC vitamins and minerals in Great Britain from 2010 to 2024." Chart. March 17, 2025. Statista. Accessed May 10, 2025. https://www.statista.com/statistics/521725/otc-vitamins-and-minerals-sales-growth-great-britain/
Proprietary Association of Great Britain. (2025). Annual change in sales value of OTC vitamins and minerals in Great Britain from 2010 to 2024. Statista. Statista Inc.. Accessed: May 10, 2025. https://www.statista.com/statistics/521725/otc-vitamins-and-minerals-sales-growth-great-britain/
Proprietary Association of Great Britain. "Annual Change in Sales Value of Otc Vitamins and Minerals in Great Britain from 2010 to 2024." Statista, Statista Inc., 17 Mar 2025, https://www.statista.com/statistics/521725/otc-vitamins-and-minerals-sales-growth-great-britain/
Proprietary Association of Great Britain, Annual change in sales value of OTC vitamins and minerals in Great Britain from 2010 to 2024 Statista, https://www.statista.com/statistics/521725/otc-vitamins-and-minerals-sales-growth-great-britain/ (last visited May 10, 2025)
Annual change in sales value of OTC vitamins and minerals in Great Britain from 2010 to 2024 [Graph], Proprietary Association of Great Britain, March 17, 2025. [Online]. Available: https://www.statista.com/statistics/521725/otc-vitamins-and-minerals-sales-growth-great-britain/
