Vitamins, minerals, and supplements are a great way to enhance one’s diet and nutritional intake, and the market for such products has increased in size rapidly between 2007 and 2017. The largest segment of the vitamin, mineral, and supplement market is dietary supplements, which was valued at about 60.8 billion U.S. dollars in 2017.
Healthy Consumer Behavior in the U.S.
According to a 2017 survey, over half of U.S. consumers have either started to or have been reading labels and comparing sodium levels in different soups, breads, and frozen meals, as well as cutting back on foods high in saturated fats.
Functional Foods
According to the Mayo Clinic, functional foods refer to a broad category of foods that have an added benefit beyond basic sustenance. For instance, yogurt could be considered a functional food since it often contains probiotics, or beneficial bacteria. In the United States, around 23 percent of adult consumers are interested in probiotics, for adults aged 18 to 34 years, this share increases to 32 percent
Advertisement
Advertisement
Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)*
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)*
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
McKinsey & Company. (December 1, 2013). Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)* [Graph]. In Statista. Retrieved June 19, 2025, from https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/
McKinsey & Company. "Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)*." Chart. December 1, 2013. Statista. Accessed June 19, 2025. https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/
McKinsey & Company. (2013). Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)*. Statista. Statista Inc.. Accessed: June 19, 2025. https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/
McKinsey & Company. "Size of The Vitamin, Mineral and Supplement Market Worldwide from 2007 to 2017, by Category (in Billion U.S. Dollars)*." Statista, Statista Inc., 1 Dec 2013, https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/
McKinsey & Company, Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)* Statista, https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/ (last visited June 19, 2025)
Size of the vitamin, mineral and supplement market worldwide from 2007 to 2017, by category (in billion U.S. dollars)* [Graph], McKinsey & Company, December 1, 2013. [Online]. Available: https://www.statista.com/statistics/521746/market-size-vitamins-minerals-and-supplements-worldwide-category/
Advertisement
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.